- Stakeholder interviews
- Product and business goal review
- User research
- Competitor analysis
- Data and analytics review
- Existing UX audit
Process
001
Discover
Understand the business problem, user needs, product goals, and technical constraints before jumping into design.
Outcome: A clear understanding of the problem, users, market, and success criteria.
002
Define
Turn research findings into a focused design direction.
Outcome: A clear definition of what needs to be solved, for whom, and why it matters to the business.
- User personas
- Journey mapping
- Problem statements
- Jobs-to-be-done
- Pain point prioritization
- UX success metrics
003
Strategize
Align UX direction with product priorities and business value.
Outcome: A shared product direction that reduces ambiguity and speeds up decision-making.
- UX strategy
- Feature prioritization
- Product flows
- Information architecture
- Experience principles
- Stakeholder alignment workshops
004
Ideate
Explore multiple solutions before committing to one direction.
Outcome: A range of possible solutions, narrowed down to the most valuable and usable direction.
- Design workshops
- User flows
- Sketching
- Low-fidelity wireframes
- Concept exploration
- Design critique sessions
005
Design
Translate the chosen direction into clear, usable, and polished interfaces, then bring the experience to life before development.
Outcome: High-quality interface designs and realistic prototypes that help teams validate decisions before investing in development.
- UI & Interaction design
- Responsive layouts
- Accessibility considerations
- Microcopy and UX writing
- Visual hierarchy
- Design system application
- Interaction prototypes
- User scenario testing
- Edge case exploration
- Internal product walkthroughs
006
Validate
Test whether the solution actually works for users and supports business goals.
Outcome: Evidence-based design improvements that reduce risk and increase confidence before launch.
- Usability testing
- A/B testing when applicable
- User feedback sessions
- Accessibility review
- Heuristic evaluation
- Analytics-based validation
007
Handoff
Prepare designs for smooth development with minimal confusion or rework.
Outcome: A clean, efficient handoff that helps engineering build accurately and reduces delivery friction.
- Design specifications
- Component documentation
- User flow documentation
- Developer collaboration
- Edge case coverage
- QA support
008
Measure & Iterate
Track performance after launch and continuously improve the experience.
Outcome: A product that improves over time based on real user behavior and measurable business impact.
- Product analytics review
- Conversion analysis
- User behavior tracking
- Feedback analysis
- Iteration planning
- Continuous UX improvements