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About me

Sr. Product Designer : Strategic by Mindset , Creative by Practice

+9 years of experience helping startups, companies, and businesses turn ideas into simple, effective digital products. I lead design teams, shape UX strategy, and create user centred experiences that improve usability, increase conversion, and support measurable business growth.

  • At a tech conference and digital science expo
  • Presenting main objectives in a team meeting
  • Co-presenting design system strategy with a colleague
  • Outdoor adventure in the mountains
  • At a tech conference and digital science expo
Approach, expertise
and values

Core Competencies

08
01

Product Design & User Experience (UX)

Adept at balancing user experience with business objectives to create impactful, user-centered digital products.

02

Art Direction & Visual Design

Crafts cohesive visual identities and high-fidelity designs that boost brand impact and user engagement.

03

Product Research & Strategy

Adept at balancing user experience with business objectives to create impactful, user-centered digital products.

04

Cross-Functional Collaboration & Team Leadership

Proven ability to lead design teams and collaborate with stakeholders across disciplines to deliver cohesive product solutions.

05

Agile & Iterative Design Methodologies

Skilled in agile methodologies and iterative design processes to enhance project efficiency and team productivity.

06

Design Systems & Component Libraries

Experienced in developing scalable design systems that ensure consistency, reduce delivery time, and support cross-platform usability.

07

Prototyping & Wireframing

Proficient in creating detailed wireframes and interactive prototypes, accelerating development cycles and enhancing user feedback loops.

08

Data-Driven Decision Making

Expertise in analyzing user data and leveraging insights to drive design decisions that align with business goals and increase user satisfaction.

Career History

A journey of growth, from code to creative leadership.

UX Team Lead
  • Smartcube Information Systems, Dubai, UAE2024 – Present
Senior UX Designer
  • Smartcube Information Systems, Dubai, UAE2020 – 2024
UX Designer & Developer
  • Bonita Activewear, London, UK2019 – 2020
UX Designer
  • Services Web & Promotions (SWP), Algiers, Algeria2018 – 2019
Odoo Developer
  • AITECH, Algiers, Algeria2017 – 2018
UI/UX Designer & Developer
  • Freelancer2016 – Present